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Case group

Racine

Romane Tessier is building Racine, a producer house connecting southern European artisan growers to brands in the north. Each case is one decision she can’t take back

Makes the private, irrevocable commitment to begin

The Decision Before the Decision

 Closes her first paying customer

Finding the Ground

 Names her real terms and waits

Writing in Someone Else's Voice

 Still can't say what her business really is

What the Network Costs

 Comes home to an order spike that exposes what's missing

What Holds When You're Not There

 Borrows against the harvest to survive the season

The Order of the List
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Racine’s Lived Business Plan — 6 of 10 filled

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